Wheat pasting is one of the most powerful ways to bring a brand to life on the streets. At Sidewalk Tattoos, we turn city walls into bold visuals that stop people in their tracks and create lasting impressions.

Perfect for pop-ups, product launches, and cultural moments, our wheat paste posters deliver authentic street presence in the busiest neighborhoods. Every placement is strategic, ensuring your message gets maximum visibility.

For campaigns that make your brand impossible to miss, connect with us at info@sidewalktattoos.com

Wheat Paste Poster Printing & Installation Services

At Sidewalk Tattoos, we pride ourselves on being leaders in guerrilla-style marketing. Our specialty lies in creating bold, street-level campaigns that cut through the noise of traditional advertising. With years of experience executing activations across New York City, nationwide, and even internationally, we know how to bring brands directly to the people who matter most. Our wheat pasting posters aren’t just ads—they’re cultural statements that spark curiosity, stop pedestrians in their tracks, and build organic buzz both on the street and online.

Wheat pasting is a form of outdoor advertising where large-format posters are hand-applied directly onto city walls, construction barricades, and other high-visibility surfaces. Unlike billboards or digital ads, wheat paste campaigns live at street level—making them raw, authentic, and impossible to ignore. They’re bold, eye-catching, and designed to dominate busy neighborhoods like Soho, Williamsburg, and the Lower East Side. A poster wall isn’t just branding—it’s a visual takeover that immerses your audience in your message.

What makes wheat pasting powerful is its scale and repetition. Campaigns can include dozens—or even hundreds—of posters strategically placed across an entire neighborhood, creating a sense of ubiquity. Imagine walking through downtown and seeing your brand’s imagery stretched across every block—by the time people reach your pop-up or product launch, your visuals have already worked subconsciously to spark recognition and interest. Wheat paste doesn’t just advertise; it builds momentum and cultural presence.

Sidewalk Tattoos is the best in the business because we understand the balance of creativity, scale, and flawless execution. We don’t just paste posters on random walls—we carefully scout locations to ensure your campaign gets maximum visibility and cultural relevance. Our team uses professional-grade materials and techniques to guarantee clean, bold executions every time, and we document each placement so you know exactly where your campaign lives. From boutique activations to citywide poster blitzes, nationwide rollouts, and international campaigns, we scale projects with the same level of care and creativity.

What sets us apart is our ability to turn ordinary city walls into branded experiences that connect with real people in real time. We transform blank surfaces into visual landmarks that amplify your message and demand attention. By combining design, strategy, and flawless execution, Sidewalk Tattoos ensures your wheat pasting campaign doesn’t just exist—it dominates. Whether you’re promoting a pop-up, product launch, or global event, our poster campaigns give your brand the street-level presence it needs to thrive.

Frequently asked questions - WHEAT PASTING


What is wheat pasting?
Wheat pasting is a form of outdoor advertising where posters are applied to city walls, construction barricades, and other surfaces using a special adhesive. It’s one of the most effective street-level marketing tactics for creating bold visual impact.

How long do wheat paste posters last?
Posters can last anywhere from a few days to several weeks depending on weather conditions, foot traffic, and the type of surface. In busy neighborhoods, the raw and temporary nature of wheat pasting is part of what makes it stand out.

Is wheat pasting legal?
Wheat pasting exists in a gray area. Some cities allow it with permission, while others consider it unauthorized advertising. At Sidewalk Tattoos, we handle the logistics, scouting, and placements to ensure campaigns are executed strategically and safely.

What sizes are wheat paste posters?
The most common size is 48” x 72” (jumbo posters), but campaigns can also include smaller formats like 24” x 36” or custom sizes. Larger posters are often combined into poster walls for maximum visual dominance.

Why is wheat pasting effective for marketing?
Unlike digital ads or traditional billboards, wheat pasting happens at street level where people walk, shop, and hang out. Its raw, authentic look grabs attention and creates cultural relevance that feels organic rather than forced.

How many posters are recommended for a campaign?
The number depends on the scale of the campaign. For smaller activations, 50–100 posters may be enough, while larger city takeovers often require 300–600 posters to dominate an area.

Where are wheat paste posters usually placed?
High-traffic neighborhoods are key—think shopping districts, nightlife hubs, subway entrances, and construction sites. The goal is to be in areas with maximum visibility and cultural energy.

Can wheat pasting work nationwide?
Yes. Sidewalk Tattoos executes wheat pasting campaigns not only in New York City but across the entire U.S., with capabilities for international activations as well. This allows brands to scale from local pop-ups to nationwide takeovers.

How does wheat pasting compare to other guerrilla marketing tactics?
Wheat pasting is often paired with sidewalk stencils, projections, and wild posting for maximum impact. Posters create large, eye-level visuals while stencils and other tactics reinforce the message across different touchpoints.

Why choose Sidewalk Tattoos for wheat pasting?
Because we’re experts in guerrilla-style campaigns. Sidewalk Tattoos has executed hundreds of wheat paste activations nationwide, combining creative strategy, premium materials, and flawless execution. We handle scouting, placement, and documentation so your campaign runs smoothly from start to finish.