Wheat Paste Poster Printing & Installation Services

Wheat pasting is one of the most powerful ways to bring a brand to life on the streets. At Sidewalk Tattoos, we turn city walls into bold visuals that stop people in their tracks and create lasting impressions.

Perfect for pop-ups, product launches, and cultural moments, our wheat paste posters deliver authentic street presence in the busiest neighborhoods. Every placement is strategic, ensuring your message gets maximum visibility.

For campaigns that make your brand impossible to miss, connect with us at info@sidewalktattoos.com

Connect with us

info@sidewalktattoos.com

How We Handle Your Campaign : The Sidewalk Tattoos Process

Phase One: The Consultation & Strategy

This foundational stage is where we align our expertise with your vision. It begins the moment you contact info@sidewalktattoos.com with your concept, whether it's for an album launch, event, or brand movement. We engage in a detailed dialogue to understand your target audience's geography, habits, and the precise vibe you want to project, ensuring our strategy is bespoke. Finally, we present a detailed blueprint that includes your chosen poster size—the classic, high-density 24" x 36" Statement or the dominant 48" x 72" Monument—and define the exact urban zones we will claim for your campaign.

Phase Two: The Production & Arsenal Prep

Here, your digital artwork is transformed into a physical tool for urban conquest. We print on heavy-duty, tear-resistant paper stock using high-fidelity inks to ensure vibrancy and durability against the elements. Our custom-formulated, all-weather wheatpaste is mixed in-house to a specific viscosity that guarantees a powerful, long-lasting hold on brick, concrete, and metal. Every poster is then carefully rolled and organized by target zone, while our crew kits up with professional brushes and rollers, preparing for a surgical deployment under the cover of night.

Phase Three: The Midnight Mission & Strategic Application

Execution is everything, and our methodology is what sets us apart. Our crews operate under cover of darkness to ensure uninterrupted access to prime locations and to orchestrate the perfect morning reveal for the first wave of commuters. We employ our proprietary "Stand Your Ground" technique, which involves securing high-visibility real estate and applying paste with reinforced edges to prevent peeling and deter competitors from covering your message. Every wheatpaste is applied with strategic intent, dominating the visual field to ensure your campaign appears not just placed, but erupted onto the scene overnight.

Phase Four: The Proof & Legacy

Our service is not complete until you see the results of our work. Within 48 hours, we deliver a comprehensive digital gallery to you and your team, featuring high-resolution photos and videos that serve as your proof of performance and capture the campaign's raw energy. We provide an honest assessment of the campaign's placement and expected lifespan, acknowledging the dynamic nature of the street as a living gallery. For lasting power, we offer scheduled maintenance runs to refresh key pieces, ensuring your Sidewalk Tattoo remains a dominant feature until the campaign's conclusion.

Ready to make a permanent impression?

info@sidewalktattoos.com

Let's tattoo the sidewalk together.

Global Wheat Pasting & Guerrilla Marketing Markets

At Sidewalk Tattoos, we live and breathe guerrilla marketing — turning city streets into living, breathing billboards that demand attention. Our specialty lies in wheat pasting, poster printing, and sidewalk stencils, executed at scale across the world’s most influential cities. In the United States, we activate campaigns in major cultural hubs including New York City, Los Angeles, Chicago, San Francisco, Miami, Boston, Philadelphia, Washington D.C., Atlanta, Houston, Dallas, Austin, Seattle, Portland, Denver, Detroit, San Diego, New Orleans, Phoenix, Minneapolis, and Las Vegas. Each city offers unique energy, from NYC’s relentless pedestrian traffic to LA’s entertainment-driven neighborhoods, and we know how to embed your message into the rhythm of daily life. Guerrilla marketing in the U.S. is about being bold, disruptive, and impossible to ignore — and that’s exactly what we deliver. Our campaigns thrive in late-night districts, near college campuses, around venues, and across busy intersections where brands are guaranteed visibility. With deep knowledge of local foot traffic patterns and culture, we craft campaigns that feel native to each city. Sidewalk Tattoos makes sure your message doesn’t just land in the U.S. — it dominates the streets.

In Canada, our campaigns thrive in dense, diverse, and culture-rich environments. We operate extensively in Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Winnipeg, Quebec City, Halifax, Hamilton, Mississauga, and Saskatoon. Whether we’re pasting posters in Toronto’s Queen Street West, Montreal’s Plateau-Mont-Royal, or Vancouver’s Mount Pleasant, our work is designed to cut through urban clutter and speak directly to the people. Canadian cities are deeply influenced by both North American and European culture, making them prime locations for campaigns that mix raw creativity with professional execution. For festivals, album drops, brand activations, and political messaging, Canada offers the perfect landscape for guerrilla marketing done right. We know exactly which walls, streets, and nightlife districts maximize impressions. From the Toronto International Film Festival to Montreal’s thriving music scene and Vancouver’s art culture, Sidewalk Tattoos ensures brands become part of the conversation. Our teams bring grit, strategy, and flawless execution that make posters last and create true cultural impact.

Our European network is unmatched, spanning dozens of countries and every major city where culture thrives. We create impact in London, Manchester, Birmingham, Liverpool, Leeds, Bristol, Glasgow, Edinburgh, Cardiff, Dublin, Cork, Galway, Berlin, Hamburg, Munich, Cologne, Frankfurt, Paris, Marseille, Lyon, Bordeaux, Lille, Barcelona, Madrid, Valencia, Seville, Bilbao, Rome, Milan, Naples, Florence, Turin, Bologna, Amsterdam, Rotterdam, The Hague, Brussels, Antwerp, Ghent, Copenhagen, Aarhus, Stockholm, Gothenburg, Malmö, Oslo, Bergen, Helsinki, Lisbon, Porto, Vienna, Graz, Salzburg, Warsaw, Kraków, Gdańsk, Wrocław, Prague, Brno, Budapest, Athens, Thessaloniki, Zurich, Geneva, Basel, Belgrade, Novi Sad, and Sarajevo. Europe’s street culture embraces posters and paste-ups as part of everyday life, which allows our campaigns to integrate seamlessly into the urban landscape. From the underground music scene in Berlin to the high-fashion districts of Milan and Paris, Sidewalk Tattoos delivers grassroots campaigns that resonate authentically. We adapt to the diverse languages, climates, and demographics across Europe, ensuring posters remain visible no matter the environment. Every campaign is localized, strategic, and customized to resonate with its audience. Europe is a patchwork of cultures, and Sidewalk Tattoos brings them all together under a single, continent-wide guerrilla marketing strategy.

We also operate across Asia, where wheat pasting is a fast-growing guerrilla tactic in bustling mega-cities. Our presence includes Tokyo, Osaka, Yokohama, Seoul, Busan, Hong Kong, Beijing, Shanghai, Shenzhen, Guangzhou, Bangkok, Singapore, Kuala Lumpur, Jakarta, Manila, Taipei, Mumbai, Delhi, Bangalore, and Ho Chi Minh City. These cities pulse with youth culture, nightlife, and a constant demand for new experiences. Guerrilla marketing in Asia requires speed, adaptability, and scale — and Sidewalk Tattoos excels at deploying large poster runs in high-density urban environments. Whether targeting K-Pop fans in Seoul, tech-savvy crowds in Tokyo, or emerging youth markets in Southeast Asia, our wheat pasting campaigns bring global brands directly into the hands and eyes of millions. We understand that Asian mega-cities never sleep, which means our campaigns are built to stay relevant and impactful 24/7. By tapping into subcultures, nightlife, and entertainment districts, we create campaigns that feel organic and unavoidable. Our footprint across Asia allows brands to break through in some of the most competitive advertising environments in the world.

Finally, in Australia and Oceania, we deliver impactful campaigns across Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Wellington, and Auckland. Australia’s vibrant street culture and New Zealand’s creative hubs provide fertile ground for guerrilla strategies that turn sidewalks, laneways, and nightlife districts into cultural touchpoints. Our campaigns here are tailored to the region’s love of music, arts, festivals, and community-driven experiences, ensuring that posters not only advertise but become part of the scene. With Sidewalk Tattoos, clients gain access to a truly global guerrilla marketing machine — one that spans North America, Europe, Asia, and Australia, executing campaigns with precision, creativity, and authenticity. From Melbourne’s famous laneways to Sydney’s Bondi district and Auckland’s city center, we know the exact neighborhoods that bring the highest return on visibility. By staying hyper-local while delivering at global scale, Sidewalk Tattoos ensures brands can dominate across continents. In Oceania, our posters don’t just inform — they become cultural markers embedded into the everyday lives of communities.

Ready to take your campaign worldwide? Contact us at info@sidewalktattoos.com and let’s put your brand on the streets across every major city on the planet.

Frequently asked questions - WHEAT PASTING

What is wheat pasting?
Wheat pasting is a form of outdoor advertising where posters are applied to city walls, construction barricades, and other surfaces using a special adhesive. It’s one of the most effective street-level marketing tactics for creating bold visual impact.

How long do wheat paste posters last?
Posters can last anywhere from a few days to several weeks depending on weather conditions, foot traffic, and the type of surface. In busy neighborhoods, the raw and temporary nature of wheat pasting is part of what makes it stand out.

Is wheat pasting legal?
Wheat pasting exists in a gray area. Some cities allow it with permission, while others consider it unauthorized advertising. At Sidewalk Tattoos, we handle the logistics, scouting, and placements to ensure campaigns are executed strategically and safely.

What sizes are wheat paste posters?
The most common size is 48” x 72” (jumbo posters), but campaigns can also include smaller formats like 24” x 36” or custom sizes. Larger posters are often combined into poster walls for maximum visual dominance.

Why is wheat pasting effective for marketing?
Unlike digital ads or traditional billboards, wheat pasting happens at street level where people walk, shop, and hang out. Its raw, authentic look grabs attention and creates cultural relevance that feels organic rather than forced.

How many posters are recommended for a campaign?
The number depends on the scale of the campaign. For smaller activations, 50–100 posters may be enough, while larger city takeovers often require 300–600 posters to dominate an area.

Where are wheat paste posters usually placed?
High-traffic neighborhoods are key—think shopping districts, nightlife hubs, subway entrances, and construction sites. The goal is to be in areas with maximum visibility and cultural energy.

Can wheat pasting work nationwide?
Yes. Sidewalk Tattoos executes wheat pasting campaigns not only in New York City but across the entire U.S., with capabilities for international activations as well. This allows brands to scale from local pop-ups to nationwide takeovers.

How does wheat pasting compare to other guerrilla marketing tactics?
Wheat pasting is often paired with sidewalk stencils, projections, and wild posting for maximum impact. Posters create large, eye-level visuals while stencils and other tactics reinforce the message across different touchpoints.

Why choose Sidewalk Tattoos for wheat pasting?
Because we’re experts in guerrilla-style campaigns. Sidewalk Tattoos has executed hundreds of wheat paste activations nationwide, combining creative strategy, premium materials, and flawless execution. We handle scouting, placement, and documentation so your campaign runs smoothly from start to finish.