Frequently asked questions
How wheat pasting and sidewalk stencils work, the sizes, where we go and how to start your Sidewalk Tattoo.
- 48–72 hcan go live (city and scale)
- 48 hphoto gallery
- 24 hreply, business days
Wheat pasting and stencil questions
What is Sidewalk Tattoos?
Sidewalk Tattoos is a guerrilla marketing agency that turns city streets into living canvases. We specialize in wheat pasting posters and sidewalk stencils, blending art, advertising and culture into campaigns people can't ignore. What started as a small creative hustle now runs campaigns nationwide and internationally. Sidewalk Tattoos is a street marketing crew, not a tattoo studio.
How did Sidewalk Tattoos get started?
We began small, hitting walls and sidewalks in New York City with posters and stencils for local brands and events. Those grassroots, DIY street activations quickly caught attention for their bold impact. Today we bring that same energy to major campaigns for global clients while keeping the underground spirit alive.
What makes your marketing different from traditional advertising?
Traditional ads blend into the background. Our campaigns demand attention. They live at street level, where people walk, gather and explore. We use raw placement, repetition and bold design to create an energy you can't get from a billboard or a banner ad.
What services do you offer?
Wheat pasting posters, from standard sizes to jumbo 48x72 takeovers. Sidewalk stencils, from compact designs to pieces that stretch several feet. Custom activations for bars, restaurants, offices or one-off walls designed around your brand. Nationwide and international campaigns: every state, every city and any country worldwide.
How do wheat pasting and stencils actually work?
Wheat pasting applies posters with eco-friendly paste to high-traffic walls, construction sites and city hot spots. Stencils are sprayed onto sidewalks with temporary marking paint, placing your brand literally beneath people's feet. Together they create an immersive street takeover that builds buzz online and in real life.
What sizes do you offer for stencils and posters?
Our stencils range from small 6-inch designs to large-scale, multi-foot executions that dominate sidewalks. Our posters go from standard 24x36 inches to jumbo 48x72 inches for maximum impact. Whatever the size, we scale your campaign with precision and creativity.
Do you really operate nationwide and internationally?
Yes. We're not just NYC-based anymore. We activate in every state and every major city across the U.S. On top of that, Sidewalk Tattoos runs campaigns globally, offering full international coverage for brands who want their presence felt in any city, any country, worldwide.
What kind of brands do you work with?
Everyone. We've worked with global names, indie labels, startups, streetwear brands, cultural events, bars, tech companies and artists. Whether you're an emerging brand looking for buzz or an established company launching something big, we scale campaigns to fit your goals.
How do you track campaign success?
Every activation comes with photo documentation and geo-location tracking so you know exactly where your campaign landed. Combined with social media buzz and real-world visibility, our work builds both organic hype and measurable results.
How can I work with Sidewalk Tattoos?
It's simple. Reach out to info@sidewalktattoos.com and we'll design a campaign tailored to your brand. Whether you want a handful of stencils in your city or a full nationwide poster takeover, we bring your vision to life with creativity, precision and the raw street energy we're known for.
Is wheat pasting legal?
Wheat pasting exists in a gray area. Some cities allow it with permission, while others consider it unauthorized advertising, and sidewalk stencil rules are set city by city too. We handle the logistics, scouting and placements, and tell you straight when a location is not worth the risk. The honest answer for each sits on our wheat pasting and sidewalk stencils pages.
Global wheat pasting and guerrilla marketing
Global wheat pasting and guerrilla marketing
We live and breathe guerrilla marketing, turning city streets into living, breathing billboards. Wheat pasting, poster printing and sidewalk stencils, executed at scale across the world's most influential cities.
United States
In the United States, we activate campaigns in major cultural hubs including New York City, Los Angeles, Chicago, San Francisco, Miami, Boston, Philadelphia, Washington D.C., Atlanta, Houston, Dallas, Austin, Seattle, Portland, Denver, Detroit, San Diego, New Orleans, Phoenix, Minneapolis, and Las Vegas. Each city offers unique energy, from NYC’s relentless pedestrian traffic to LA’s entertainment-driven neighborhoods, and we know how to embed your message into the rhythm of daily life. Guerrilla marketing in the U.S. is about being bold, disruptive, and impossible to ignore, and that’s exactly what we deliver. Our campaigns thrive in late-night districts, near college campuses, around venues, and across busy intersections where brands are guaranteed visibility. With deep knowledge of local foot traffic patterns and culture, we craft campaigns that feel native to each city. Sidewalk Tattoos puts your message on the U.S. streets where people actually walk.
Canada
In Canada, our campaigns thrive in dense, diverse, and culture-rich environments. We operate extensively in Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Winnipeg, Quebec City, Halifax, Hamilton, Mississauga, and Saskatoon. Whether we’re pasting posters in Toronto’s Queen Street West, Montreal’s Plateau-Mont-Royal, or Vancouver’s Mount Pleasant, our work is designed to cut through urban clutter and speak directly to the people. Canadian cities are deeply influenced by both North American and European culture, making them prime locations for campaigns that mix raw creativity with professional execution. For festivals, album drops, brand activations, and political messaging, Canada offers the perfect landscape for guerrilla marketing done right. We know exactly which walls, streets, and nightlife districts maximize impressions. From the Toronto International Film Festival to Montreal’s thriving music scene and Vancouver’s art culture, Sidewalk Tattoos ensures brands become part of the conversation. Our teams bring grit, strategy, and flawless execution that make posters last and create true cultural impact.
Europe
Our European network spans dozens of countries and every major city where culture thrives. We create impact in London, Manchester, Birmingham, Liverpool, Leeds, Bristol, Glasgow, Edinburgh, Cardiff, Dublin, Cork, Galway, Berlin, Hamburg, Munich, Cologne, Frankfurt, Paris, Marseille, Lyon, Bordeaux, Lille, Barcelona, Madrid, Valencia, Seville, Bilbao, Rome, Milan, Naples, Florence, Turin, Bologna, Amsterdam, Rotterdam, The Hague, Brussels, Antwerp, Ghent, Copenhagen, Aarhus, Stockholm, Gothenburg, Malmö, Oslo, Bergen, Helsinki, Lisbon, Porto, Vienna, Graz, Salzburg, Warsaw, Kraków, Gdańsk, Wrocław, Prague, Brno, Budapest, Athens, Thessaloniki, Zurich, Geneva, Basel, Belgrade, Novi Sad, and Sarajevo. Europe’s street culture embraces posters and paste-ups as part of everyday life, which allows our campaigns to integrate into the urban landscape. From the underground music scene in Berlin to the high-fashion districts of Milan and Paris, Sidewalk Tattoos delivers grassroots campaigns that resonate authentically. We adapt to the diverse languages, climates, and demographics across Europe, ensuring posters remain visible no matter the environment. Every campaign is localized, strategic, and customized to resonate with its audience. Europe is a patchwork of cultures, and Sidewalk Tattoos brings them all together under a single, continent-wide guerrilla marketing strategy.
- London
- Manchester
- Birmingham
- Liverpool
- Leeds
- Bristol
- Glasgow
- Edinburgh
- Cardiff
- Dublin
- Cork
- Galway
- Berlin
- Hamburg
- Munich
- Cologne
- Frankfurt
- Paris
- Marseille
- Lyon
+47 more cities
- Bordeaux
- Lille
- Barcelona
- Madrid
- Valencia
- Seville
- Bilbao
- Rome
- Milan
- Naples
- Florence
- Turin
- Bologna
- Amsterdam
- Rotterdam
- The Hague
- Brussels
- Antwerp
- Ghent
- Copenhagen
- Aarhus
- Stockholm
- Gothenburg
- Malmö
- Oslo
- Bergen
- Helsinki
- Lisbon
- Porto
- Vienna
- Graz
- Salzburg
- Warsaw
- Kraków
- Gdańsk
- Wrocław
- Prague
- Brno
- Budapest
- Athens
- Thessaloniki
- Zurich
- Geneva
- Basel
- Belgrade
- Novi Sad
- Sarajevo
Asia
We also operate across Asia, where wheat pasting is a fast-growing guerrilla tactic in bustling mega-cities. Our presence includes Tokyo, Osaka, Yokohama, Seoul, Busan, Hong Kong, Beijing, Shanghai, Shenzhen, Guangzhou, Bangkok, Singapore, Kuala Lumpur, Jakarta, Manila, Taipei, Mumbai, Delhi, Bangalore, and Ho Chi Minh City. These cities pulse with youth culture, nightlife, and a constant demand for new experiences. Guerrilla marketing in Asia requires speed, adaptability, and scale, and Sidewalk Tattoos excels at deploying large poster runs in high-density urban environments. Whether targeting K-Pop fans in Seoul, tech-savvy crowds in Tokyo, or emerging youth markets in Southeast Asia, our wheat pasting campaigns bring global brands directly into the hands and eyes of millions. Our campaigns are built to stay relevant and impactful 24/7. By tapping into subcultures, nightlife, and entertainment districts, we create campaigns that feel organic and unavoidable. Our footprint across Asia allows brands to break through in some of the most competitive advertising environments in the world.
- Tokyo
- Osaka
- Yokohama
- Seoul
- Busan
- Hong Kong
- Beijing
- Shanghai
- Shenzhen
- Guangzhou
- Bangkok
- Singapore
- Kuala Lumpur
- Jakarta
- Manila
- Taipei
- Mumbai
- Delhi
- Bangalore
- Ho Chi Minh City
Australia and Oceania
Finally, in Australia and Oceania, we deliver impactful campaigns across Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Wellington, and Auckland. Australia’s street culture and New Zealand’s creative hubs suit guerrilla strategies that turn sidewalks, laneways, and nightlife districts into cultural touchpoints. Our campaigns here are tailored to the region’s love of music, arts, festivals, and community-driven experiences, ensuring that posters not only advertise but become part of the scene. With Sidewalk Tattoos, clients gain access to a truly global guerrilla marketing machine: one that spans North America, Europe, Asia, and Australia, executing campaigns with precision, creativity, and authenticity. From Melbourne’s famous laneways to Sydney’s Bondi district and Auckland’s city center, we know the exact neighborhoods that bring the highest return on visibility. By staying local while delivering at global scale, Sidewalk Tattoos ensures brands can dominate across continents. In Oceania, our posters don’t just inform: they become cultural markers embedded into the everyday lives of communities.
- Sydney
- Melbourne
- Brisbane
- Perth
- Adelaide
- Canberra
- Wellington
- Auckland
Wheat pasting in New York City, Los Angeles, Chicago, San Francisco, Miami, Boston, Philadelphia, Washington D.C., Atlanta, Houston, Austin, Seattle, Portland, New Orleans, Phoenix, Orlando, Milwaukee, Charlotte, Toronto, Montreal, Vancouver and Europe.
Wheat pasting by state: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming. See every city and state.