Phase 01
The brief
Brev wanted its message on the ground in downtown San Francisco. The decals sell Brev as AI that tracks your OKRs, and they talk straight to the people who sit in those status meetings.
Brev Floor Decals in San Francisco
Square Brev floor decals with QR codes went down on Financial District and Fremont Street corners, right where commuters wait for the light.
The artwork
The run
How it happened, phase by phase.
The numbers
- 3
- Decal designs / Photo data
- 15
- Placements photographed / Photo data
- 8:31 to 9:55 AM PDT, Oct 5, 2026
- Photo documentation window / Photo data
100 block of Fremont Street, decal on the corner by the crosswalk. Phase 02
Placement
Every decal went on a corner or a walk line: curb ramps, crosswalk edges, the spot next to the signal pole where people stop and look down at their phones.
The photos put the run in the Financial District, around Pine and Sacramento, and south of Market along Fremont Street, with stops near Stevenson Street.
Commuters stacking up at the signal, decal at their feet. Phase 03
The creative
Three square designs in deep green and navy, each with a QR code and the Brev logo:
"Still manually tracking OKRs? Our condolences."
"OKRs (that don't) f*cking suck."
"Stop asking 'Where are we at with this?' Let AI track your OKRs."
Short, a little rude, readable from standing height. That is what a floor decal needs.
200 block of Fremont Street. Signpost, curb ramp, decal. Phase 04
Execution
The crew shot every placement close and wide on the morning of October 5, 2026, between 8:31 and 9:55 AM, as the downtown commute filled the sidewalks. The photos show 15 placements, five of each design.
Wide downtown sidewalk, decal on the walk line to the crossing. Phase 05
Proof
Each placement came back with a geo-tagged close-up of the decal and a wide shot of the corner around it, so the client can see exactly where every piece sits and what the foot traffic looks like.
Stop asking design on a South of Market walkway.
The digital gallery
Where it went
Every dot is a spot the crew photographed, across these areas:
- Financial District
- South of Market (Fremont Street)
Who we tattooed for
The client
Brev
Brev is a strategy execution system for teams: it tracks goals, prepares reviews and keeps teams aligned.
brev.ioWhat made it work
Corners beat mid-block
People stop at a crosswalk, look down, and the decal is already there. Three rotating lines meant someone walking the Financial District could hit a different joke on the next block.
Let's tattoo San Francisco together.
Tap what fits, add a city, send. Ranges are fine; we firm it up together.