100 jumbo 48x72 posters went up across Philadelphia on November 10, starting at the Stateside Vodka distillery in Fishtown. A second wave follows two weeks later, around Thanksgiving.
How it happened, phase by phase.
Phase 01
Stateside Vodka ran a two-wave jumbo wheatpaste campaign in Philadelphia: 200 posters at 48x72. The first 100 went up on Tuesday, November 10, starting at the Stateside Vodka distillery in Fishtown and spreading across the city.
The creative is lifestyle imagery paired with the logo poster. The Stateside content team was on the install, photographing the posters as they went up.
Phase 02
Lifestyle sheets sit next to the logo sheet: a navy field with a white S and thirteen stars, and the line "The New American Classic. STATESIDE VODKA." In this wave the lifestyle designs include three friends with drinks, a man in a tie holding a bottle, a group on a stoop, and a red varsity jacket that reads STATESIDE VODKA PHILA, PA.
A letter sheet that begins "To Philly" shows up on some walls. Every photo we have crops the right side, so the full text is not on this page.
Phase 03
From the Fishtown start, the first-wave photos run across Philadelphia: Frankford Avenue at East Lehigh Avenue, North 2nd Street in Northern Liberties, South Street, Spring Garden and Buttonwood Streets, North and South Broad Street, 9th Street and Washington Avenue in Passyunk Square, North 10th Street in Chinatown, Chestnut Street in Washington Square West, and Wood Street.
Phase 04
The first 100 posters went up on Tuesday, November 10, with the Stateside content team photographing the install. A second wave is set for two weeks later, around Thanksgiving.
First waveDone
100 jumbo 48x72 posters, Tuesday November 10, starting at the Stateside Vodka distillery in Fishtown.
Second waveUp next
Two weeks after the first wave, around Thanksgiving. The email does not give a calendar day or a second-wave count.
Every dot is a spot the crew photographed, across these areas:
Tap what fits, add a city, send. Ranges are fine; we firm it up together.