For TENFOLD (TENSPACE), we tattooed Columbus for the Blue Jackets: wheatpaste grids on the walls, blue stencils underfoot, snipes on the poles. The whole job turned around in 24 hours.
How it happened, phase by phase.
Phase 01
TENFOLD (TENSPACE) brought us the Columbus Blue Jackets Remix Experience. We put it on the street in three formats: wheatpaste posters on the walls, sidewalk stencils sprayed in blue on the concrete and snipes on the poles. The rollout runs in three waves.
Phase 02
Four designs ran: "Jackets Blue Looks Good On You Columbus", "614 Brings the Boom", a Blue Jackets pattern sheet and the Remix Experience info poster.
On the walls we pasted the posters side by side in grids, so the designs alternate across the whole wall. Underfoot, the stencils spell CBJ RMX in blue.
Phase 03
Wave 1 went up in downtown Columbus, where most of the poster locations are: grids, a stencil and a snipe on E Rich St, snipes along E Main St.
Our photos follow the run out from there. Grids and snipes climb N High St through the Short North to the University District. Olde Towne East got grids and stencils, Cleveland Ave in Milo-Grogan got grids, and the run reaches Easton and Tremont Rd in Upper Arlington.
Phase 04
Stinger, the Blue Jackets mascot, came out for a content shoot at 1112 N High St, in front of one of the Wave 1 grids. The client's content team captured it too. Dublin and Westerville come next, and Stinger comes along for both.
Phase 05
Our crew's photos below are dated October 28 and 29. Each caption names the street or neighborhood from the photo's pin on the placement map; frames without a pin just say Columbus. A few stencils read soft in the photos because of the lighting and the camera angle. Open the map for the full spread.
Wave 1Done
Most of the poster locations, downtown first, then out along N High St and east. Grids, stencils, snipes and the Stinger shoot.
Next waveUp next
With Stinger.
Next waveUp next
With Stinger.
The client
TENFOLD helps brands uncover and activate their differentiation with shareworthy experiences; TENSPACE is one of its offerings.
tenfoldbrand.comPartner
The NHL hockey team of Columbus, Ohio.
nhl.com/bluejacketsWe turned the whole job around in 24 hours, which is very rare in this industry.
Four designs side by side, so the wall changes from one poster to the next.
Posters on the walls, snipes on the poles, stencils at your feet.
Tap what fits, add a city, send. Ranges are fine; we firm it up together.